11773. (a) Subject to Section 11773.1, the department shall develop
and implement a statewide prevention campaign designed to deter the
abuse of methamphetamine in California.
(b) (1) The department may design the campaign to deter initial
and continued use of methamphetamine.
(2) The department may also design the campaign to target
communities or populations that use methamphetamine at a greater rate
than the general population, communities or populations in which the
transmission and contraction of HIV and AIDS, hepatitis C, and other
diseases is significantly related to methamphetamine use,
communities or populations in which the use of methamphetamine is
likely to have a negative effect on children, communities or
populations at risk due to the environmental damage caused by the
methamphetamine production, and any other community or population
that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the
department shall give priority to communities or populations in which
the use of methamphetamine is most likely to be deterred by the
campaign. In determining which communities or populations to include
in the audience of the campaign, the department shall rely on
evidence from published reports, the experience of other drug abuse
prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the
program, use a variety of media to convey its messages to its
intended audiences. This media may include, but need not be limited
to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community
outreach programs to convey its message, including, but not limited
to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its
messages on market research, including, but not limited to, opinion
polling and focus groups, to determine which messages would be most
effective in deterring methamphetamine use within particular
communities or populations.
(d) The department may incorporate information regarding drug
addiction treatment programs into messages meant for individuals who
are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with
public and private organizations to extend its message to a wide
range of venues and media outlets.
(f) The department may contract with private or public
organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of
the prevention campaign and shall annually report its findings to
the chairpersons of the appropriate Senate and Assembly Health
committees.
11773.1. (a) The department may accept voluntary contributions, in
cash or in-kind, to pay for the costs of implementing the program
under this article. Voluntary contributions shall be deposited into
the California Methamphetamine Abuse Prevention Account, which is
hereby created in the State Treasury. Only private moneys, donated
for the purposes of this article, may be deposited into the account.
Moneys in the account are hereby appropriated to the department for
the purposes of this article for the 2006-07 fiscal year. The
Legislature may appropriate moneys in the account for subsequent
fiscal years in the annual Budget Act or any other act.
(b) Notwithstanding subdivision (a), during the 2006-07 fiscal
year, the department shall develop and implement the campaign
established under this article only upon a determination by the
Director of Finance that sufficient private donations have been
collected and deposited into the California Methamphetamine Abuse
Prevention Account. If sufficient funds are collected and deposited,
the Director of Finance shall file a written notice thereof with the
Secretary of State.
(c) Except as provided in subdivision (b) of Section 11773.2, for
purposes of this article, "sufficient private donations" means funds
in the amount of at least twelve million dollars ($12,000,000).
11773.2. (a) Notwithstanding Section 11773.1, during the 2006-07
fiscal year, the department may develop and implement a limited
campaign to deter the abuse of methamphetamine by limiting the
intended audience of the campaign in accordance with paragraphs (2)
and (3) of subdivision (b) of Section 11773, only upon a
determination by the Director of Finance that sufficient private
donations have been collected and deposited into the California
Methamphetamine Abuse Prevention Account. If sufficient funds are
collected and deposited in the account, the Director of Finance shall
file a written notice thereof with the Secretary of State.
(b) For purposes of this section, "sufficient private donations"
means funds in the amount of at least five hundred thousand dollars
($500,000). Nothing in this section shall be construed to require the
department to implement a campaign where the cost of the campaign
would exceed the private donations available for the campaign in the
California Methamphetamine Abuse Prevention Account.
11773.3. Any funds that are not expended or encumbered for purposes
of this article 730 days after being deposited into the California
Methamphetamine Abuse Prevention Account shall be returned to the
private donor.
11773. (a) Subject to Section 11773.1, the department shall develop
and implement a statewide prevention campaign designed to deter the
abuse of methamphetamine in California.
(b) (1) The department may design the campaign to deter initial
and continued use of methamphetamine.
(2) The department may also design the campaign to target
communities or populations that use methamphetamine at a greater rate
than the general population, communities or populations in which the
transmission and contraction of HIV and AIDS, hepatitis C, and other
diseases is significantly related to methamphetamine use,
communities or populations in which the use of methamphetamine is
likely to have a negative effect on children, communities or
populations at risk due to the environmental damage caused by the
methamphetamine production, and any other community or population
that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the
department shall give priority to communities or populations in which
the use of methamphetamine is most likely to be deterred by the
campaign. In determining which communities or populations to include
in the audience of the campaign, the department shall rely on
evidence from published reports, the experience of other drug abuse
prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the
program, use a variety of media to convey its messages to its
intended audiences. This media may include, but need not be limited
to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community
outreach programs to convey its message, including, but not limited
to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its
messages on market research, including, but not limited to, opinion
polling and focus groups, to determine which messages would be most
effective in deterring methamphetamine use within particular
communities or populations.
(d) The department may incorporate information regarding drug
addiction treatment programs into messages meant for individuals who
are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with
public and private organizations to extend its message to a wide
range of venues and media outlets.
(f) The department may contract with private or public
organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of
the prevention campaign and shall annually report its findings to
the chairpersons of the appropriate Senate and Assembly Health
committees.
11773.1. (a) The department may accept voluntary contributions, in
cash or in-kind, to pay for the costs of implementing the program
under this article. Voluntary contributions shall be deposited into
the California Methamphetamine Abuse Prevention Account, which is
hereby created in the State Treasury. Only private moneys, donated
for the purposes of this article, may be deposited into the account.
Moneys in the account are hereby appropriated to the department for
the purposes of this article for the 2006-07 fiscal year. The
Legislature may appropriate moneys in the account for subsequent
fiscal years in the annual Budget Act or any other act.
(b) Notwithstanding subdivision (a), during the 2006-07 fiscal
year, the department shall develop and implement the campaign
established under this article only upon a determination by the
Director of Finance that sufficient private donations have been
collected and deposited into the California Methamphetamine Abuse
Prevention Account. If sufficient funds are collected and deposited,
the Director of Finance shall file a written notice thereof with the
Secretary of State.
(c) Except as provided in subdivision (b) of Section 11773.2, for
purposes of this article, "sufficient private donations" means funds
in the amount of at least twelve million dollars ($12,000,000).
11773.2. (a) Notwithstanding Section 11773.1, during the 2006-07
fiscal year, the department may develop and implement a limited
campaign to deter the abuse of methamphetamine by limiting the
intended audience of the campaign in accordance with paragraphs (2)
and (3) of subdivision (b) of Section 11773, only upon a
determination by the Director of Finance that sufficient private
donations have been collected and deposited into the California
Methamphetamine Abuse Prevention Account. If sufficient funds are
collected and deposited in the account, the Director of Finance shall
file a written notice thereof with the Secretary of State.
(b) For purposes of this section, "sufficient private donations"
means funds in the amount of at least five hundred thousand dollars
($500,000). Nothing in this section shall be construed to require the
department to implement a campaign where the cost of the campaign
would exceed the private donations available for the campaign in the
California Methamphetamine Abuse Prevention Account.
11773.3. Any funds that are not expended or encumbered for purposes
of this article 730 days after being deposited into the California
Methamphetamine Abuse Prevention Account shall be returned to the
private donor.
11773. (a) Subject to Section 11773.1, the department shall develop
and implement a statewide prevention campaign designed to deter the
abuse of methamphetamine in California.
(b) (1) The department may design the campaign to deter initial
and continued use of methamphetamine.
(2) The department may also design the campaign to target
communities or populations that use methamphetamine at a greater rate
than the general population, communities or populations in which the
transmission and contraction of HIV and AIDS, hepatitis C, and other
diseases is significantly related to methamphetamine use,
communities or populations in which the use of methamphetamine is
likely to have a negative effect on children, communities or
populations at risk due to the environmental damage caused by the
methamphetamine production, and any other community or population
that is at a high risk of methamphetamine use or addiction.
(3) In determining the intended audience of the campaign, the
department shall give priority to communities or populations in which
the use of methamphetamine is most likely to be deterred by the
campaign. In determining which communities or populations to include
in the audience of the campaign, the department shall rely on
evidence from published reports, the experience of other drug abuse
prevention programs, and other relevant sources.
(c) (1) The department shall, in the implementation of the
program, use a variety of media to convey its messages to its
intended audiences. This media may include, but need not be limited
to, television, radio, billboards, print media, and the Internet.
(2) The department may use a variety of marketing and community
outreach programs to convey its message, including, but not limited
to, programs at schools, fairs, conventions, and other venues.
(3) The department shall conduct and base the development of its
messages on market research, including, but not limited to, opinion
polling and focus groups, to determine which messages would be most
effective in deterring methamphetamine use within particular
communities or populations.
(d) The department may incorporate information regarding drug
addiction treatment programs into messages meant for individuals who
are addicted to methamphetamine.
(e) In implementing the campaign, the department shall work with
public and private organizations to extend its message to a wide
range of venues and media outlets.
(f) The department may contract with private or public
organizations for the development and implementation of the campaign.
(g) The department shall conduct research to measure the effect of
the prevention campaign and shall annually report its findings to
the chairpersons of the appropriate Senate and Assembly Health
committees.
11773.1. (a) The department may accept voluntary contributions, in
cash or in-kind, to pay for the costs of implementing the program
under this article. Voluntary contributions shall be deposited into
the California Methamphetamine Abuse Prevention Account, which is
hereby created in the State Treasury. Only private moneys, donated
for the purposes of this article, may be deposited into the account.
Moneys in the account are hereby appropriated to the department for
the purposes of this article for the 2006-07 fiscal year. The
Legislature may appropriate moneys in the account for subsequent
fiscal years in the annual Budget Act or any other act.
(b) Notwithstanding subdivision (a), during the 2006-07 fiscal
year, the department shall develop and implement the campaign
established under this article only upon a determination by the
Director of Finance that sufficient private donations have been
collected and deposited into the California Methamphetamine Abuse
Prevention Account. If sufficient funds are collected and deposited,
the Director of Finance shall file a written notice thereof with the
Secretary of State.
(c) Except as provided in subdivision (b) of Section 11773.2, for
purposes of this article, "sufficient private donations" means funds
in the amount of at least twelve million dollars ($12,000,000).
11773.2. (a) Notwithstanding Section 11773.1, during the 2006-07
fiscal year, the department may develop and implement a limited
campaign to deter the abuse of methamphetamine by limiting the
intended audience of the campaign in accordance with paragraphs (2)
and (3) of subdivision (b) of Section 11773, only upon a
determination by the Director of Finance that sufficient private
donations have been collected and deposited into the California
Methamphetamine Abuse Prevention Account. If sufficient funds are
collected and deposited in the account, the Director of Finance shall
file a written notice thereof with the Secretary of State.
(b) For purposes of this section, "sufficient private donations"
means funds in the amount of at least five hundred thousand dollars
($500,000). Nothing in this section shall be construed to require the
department to implement a campaign where the cost of the campaign
would exceed the private donations available for the campaign in the
California Methamphetamine Abuse Prevention Account.
11773.3. Any funds that are not expended or encumbered for purposes
of this article 730 days after being deposited into the California
Methamphetamine Abuse Prevention Account shall be returned to the
private donor.
