54-34.4 Division of Tourism

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CHAPTER 54-34.4DIVISION OF TOURISM54-34.4-01. Division of tourism - Director. The division of tourism is established tofoster and promote tourism to, and within, the state and the full development of the state's<br>tourism resources and to serve as a planning and coordinating agency for tourism-related<br>programs of the state and the state's tourism partners. The director shall supervise and control<br>the division of tourism.54-34.4-02. Duties of director. The director of the department of commerce division oftourism, within the limits of legislative appropriations, shall:1.Implement the state's tourism policy;2.Prepare and update annually a tourism marketing plan for the promotion and<br>expansion of tourism in the state which identifies the state's tourism resources,<br>estimates the impact of tourism on the state's economy, and proposes a marketing<br>strategy for activities of the division;3.Work with industry groups to prepare a long-term strategic plan each biennium;4.Measure and forecast visitor volume, receipts, and related social and economic<br>impacts;5.Work with the private sector and local, state, and federal agencies to develop the<br>state's tourism-related infrastructure, facilities, services, and attractions, including<br>the state's highways, parks, and historic sites;6.Organize and coordinate programs designed to promote tourism to, and within, the<br>state through various means. Those means may include:a.Print advertising in magazines, newspapers, and direct mail;b.Advertising on radio, on television, online, in displays, or using other advertising<br>media;c.Publishing pamphlets, brochures, and other graphic and pictorial materials;d.Designing the tourism side of the state highway map;e.Aiding and assisting representatives of the media to ensure greater coverage of<br>the state's visitor attractions, events, and recreational opportunities; andf.Other marketing activities and events aimed at increasing visitor volume;7.Work with the department of transportation to improve visitor services along<br>highways in the state and in state rest areas;8.Develop opportunities for professional and technical education and training in the<br>visitor industry;9.Foster an understanding among the state's residents of the economic importance to<br>the state of hospitality and tourism;10.Provide advice and technical assistance to local, public, and private tourism<br>organizations in promoting and developing tourism; andPage No. 111.Monitor the policies and programs of state agencies that significantly affect the<br>visitor industry, notify those agencies of the effects of their actions on travel to, and<br>within the state, and if necessary recommend programs or policy changes to those<br>agencies.54-34.4-03. State tourism policy.1.The legislative assembly declares that:a.This state is endowed with scenic beauty, historical sites, cultural resources,<br>local festivals, attractions, recreational facilities, and a population whose ethnic<br>diversity and traditions are attractive to visitors;b.These human and physical resources should be preserved and nurtured, not<br>only because they are appreciated by other Americans and by visitors from<br>other lands, but because they are valued by the state's residents;c.Tourism contributes to economic well-being by creating job opportunities,<br>generating revenues for local businesses, and creating new wealth in the<br>economy;d.Tourism is an educational and informational medium for personal growth which<br>informs residents about their state's geography and history, their political<br>institutions, their cultural resources, their environment, and about each other;e.Tourism instills state pride and a sense of common interest among the state's<br>residents;f.Tourism enhances the quality of life and well-being of the state's residents by<br>affording opportunities for recreation, new experiences, and relief from job<br>stress;g.Tourism advertising and marketing improves the image of North Dakota;h.Tourism promotes international understanding and good will, and contributes to<br>intercultural appreciation;i.Tourismengendersappreciationofthestate'scultural,architectural,technological, agricultural, and industrial achievements and is helpful in<br>attracting new residents;j.The development and promotion of tourism to and within the state is in the<br>interest of the people of this state;k.Tourism should develop in an orderly manner in order to provide the maximum<br>benefit to the state and its residents;l.The development of a strong and competitive state visitor industry depends<br>upon the availability of trained personnel, necessary infrastructure, and a<br>receptive climate for tourism investment; andm.A comprehensive tourism policy is essential if tourism in the state is to grow in<br>an orderly manner.2.The legislative assembly declares it is the policy of this state to:a.Encourage the orderly growth and development of tourism to, and within, the<br>state;Page No. 2b.Promote the availability of public tourism training to increase the skills and<br>productivity of the tourism labor force and to broaden access to employment<br>opportunities and the visitor industry;c.Encourage a healthy competitiveness in the visitor industry;d.Promote the availability of reliable public highways and transport services<br>between the state's principal tourism destinations and the main tourism<br>generating markets;e.Expand off-season tourism to the state and thereby increase the productivity of<br>the accommodation sector and reduce seasonal layoffs within the visitor and<br>visitor-related industries;f.Promote a sense of history in the state's young people by encouraging family<br>visits to state historic sites, and promoting the preservation and restoration of<br>historic sites, trails, buildings, and districts;g.Promote the mental, emotional, and physical well-being of the American people<br>by encouraging outdoor recreational activities within the state;h.Encourage the talents and strengthen the economic independence of the<br>state's residents by encouraging the preservation of traditional craft skills, the<br>production of handicrafts and native and folk art by private artisans and crafts<br>people, and the holding of craft demonstrations;i.Encourage an optimum of satisfaction and high quality service to visitors;j.Promote a tourist environment that respects our visitors' rights as consumers;k.Afford visitors and residents the best possible conditions of public sanitation;l.Facilitate tourism to, and within, the state by developing an essential tourism<br>infrastructure, providing investment incentives to tourism businesses, and<br>encouraging city and county officials to plan for tourism needs and capitalize on<br>local tourism resources;m.Promote a better understanding among the state's residents of the social and<br>economic importance of tourism through appropriate formal and informal<br>learning experiences about tourism, and foster among all citizens the capacity<br>for courtesy to visitors;n.Encourage the holding of conventions, trade shows, and expositions throughout<br>the state;o.Promote tourism in a manner that fosters visitors' understanding and respect<br>for native and religious beliefs, customs, and ethnic traditions of the state's<br>residents;p.Monitor tourist impact on the basic human rights of the state's residents and<br>ensure equal access by visitors and residents to public recreational resources;q.Take measures to protect wildlife and natural resources in the preservation of<br>geological, archaeological, and cultural treasures in tourist areas;r.Encourage, assist, and coordinate when possible the tourism activities of local<br>and area promotional organizations; andPage No. 3s.Ensure that the tourism interest of the state is considered fully by state<br>agencies and the legislative assembly in their deliberations; and harmonize to<br>the maximum extent possible, all state activities in support of tourism with the<br>needs of the general public, the political subdivisions of the state, and the visitor<br>industry.54-34.4-04.North Dakota motion picture development office - Advisory board.Repealed by S.L. 2009, ch. 480,</div></article><aside class="right-sidebar"><div class="related-sidebar"><h3><span class="emoji">⚖️</span> State Laws</h3><ul class="state-laws-list"><li><a href="https://state-laws.laws.com/state-of-alabama">The State Laws of Alabama</a></li><li><a href="https://state-laws.laws.com/state-of-alaska">The State Laws of Alaska</a></li><li><a href="https://state-laws.laws.com/state-of-arizona">The State Laws of Arizona</a></li><li><a href="https://state-laws.laws.com/state-of-arkansas">The 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height:815px; text-align:center;\"\u003eLoading PDF...\u003c/div\u003e\u003cscript type=\"text/javascript\"\u003e var pdf_url = 'https://law.justia.com/codes/north-dakota/2009/t54/pdf/t54c344.pdf'; $(document).ready(function() { var embedwindow = $(\"#embed_document\"); if ($.browser.msie){ embedwindow.html('\u003cembed src=\"'+pdf_url+'\" width=\"100%\" height=\"100%\"\u003e\u003c/embed\u003e'); } else { embedwindow.html('\u003ciframe style=\"width:100%; height:100%;\" src=\"https://docs.google.com/gview?url='+window.escape(pdf_url)+'\u0026embedded=true\" frameborder=\"0\"\u003e\u003c/iframe\u003e'); } });\u003c/script\u003e\u003cbr\u003e\u003cbr\u003e\u003cnoframes\u003eCHAPTER 54-34.4DIVISION OF TOURISM54-34.4-01. Division of tourism - Director. The division of tourism is established tofoster and promote tourism to, and within, the state and the full development of the state's\u003cbr\u003etourism resources and to serve as a planning and coordinating agency for tourism-related\u003cbr\u003eprograms of the state and the state's tourism partners. The director shall supervise and control\u003cbr\u003ethe division of tourism.54-34.4-02. Duties of director. The director of the department of commerce division oftourism, within the limits of legislative appropriations, shall:1.Implement the state's tourism policy;2.Prepare and update annually a tourism marketing plan for the promotion and\u003cbr\u003eexpansion of tourism in the state which identifies the state's tourism resources,\u003cbr\u003eestimates the impact of tourism on the state's economy, and proposes a marketing\u003cbr\u003estrategy for activities of the division;3.Work with industry groups to prepare a long-term strategic plan each biennium;4.Measure and forecast visitor volume, receipts, and related social and economic\u003cbr\u003eimpacts;5.Work with the private sector and local, state, and federal agencies to develop the\u003cbr\u003estate's tourism-related infrastructure, facilities, services, and attractions, including\u003cbr\u003ethe state's highways, parks, and historic sites;6.Organize and coordinate programs designed to promote tourism to, and within, the\u003cbr\u003estate through various means. Those means may include:a.Print advertising in magazines, newspapers, and direct mail;b.Advertising on radio, on television, online, in displays, or using other advertising\u003cbr\u003emedia;c.Publishing pamphlets, brochures, and other graphic and pictorial materials;d.Designing the tourism side of the state highway map;e.Aiding and assisting representatives of the media to ensure greater coverage of\u003cbr\u003ethe state's visitor attractions, events, and recreational opportunities; andf.Other marketing activities and events aimed at increasing visitor volume;7.Work with the department of transportation to improve visitor services along\u003cbr\u003ehighways in the state and in state rest areas;8.Develop opportunities for professional and technical education and training in the\u003cbr\u003evisitor industry;9.Foster an understanding among the state's residents of the economic importance to\u003cbr\u003ethe state of hospitality and tourism;10.Provide advice and technical assistance to local, public, and private tourism\u003cbr\u003eorganizations in promoting and developing tourism; andPage No. 111.Monitor the policies and programs of state agencies that significantly affect the\u003cbr\u003evisitor industry, notify those agencies of the effects of their actions on travel to, and\u003cbr\u003ewithin the state, and if necessary recommend programs or policy changes to those\u003cbr\u003eagencies.54-34.4-03. State tourism policy.1.The legislative assembly declares that:a.This state is endowed with scenic beauty, historical sites, cultural resources,\u003cbr\u003elocal festivals, attractions, recreational facilities, and a population whose ethnic\u003cbr\u003ediversity and traditions are attractive to visitors;b.These human and physical resources should be preserved and nurtured, not\u003cbr\u003eonly because they are appreciated by other Americans and by visitors from\u003cbr\u003eother lands, but because they are valued by the state's residents;c.Tourism contributes to economic well-being by creating job opportunities,\u003cbr\u003egenerating revenues for local businesses, and creating new wealth in the\u003cbr\u003eeconomy;d.Tourism is an educational and informational medium for personal growth which\u003cbr\u003einforms residents about their state's geography and history, their political\u003cbr\u003einstitutions, their cultural resources, their environment, and about each other;e.Tourism instills state pride and a sense of common interest among the state's\u003cbr\u003eresidents;f.Tourism enhances the quality of life and well-being of the state's residents by\u003cbr\u003eaffording opportunities for recreation, new experiences, and relief from job\u003cbr\u003estress;g.Tourism advertising and marketing improves the image of North Dakota;h.Tourism promotes international understanding and good will, and contributes to\u003cbr\u003eintercultural appreciation;i.Tourismengendersappreciationofthestate'scultural,architectural,technological, agricultural, and industrial achievements and is helpful in\u003cbr\u003eattracting new residents;j.The development and promotion of tourism to and within the state is in the\u003cbr\u003einterest of the people of this state;k.Tourism should develop in an orderly manner in order to provide the maximum\u003cbr\u003ebenefit to the state and its residents;l.The development of a strong and competitive state visitor industry depends\u003cbr\u003eupon the availability of trained personnel, necessary infrastructure, and a\u003cbr\u003ereceptive climate for tourism investment; andm.A comprehensive tourism policy is essential if tourism in the state is to grow in\u003cbr\u003ean orderly manner.2.The legislative assembly declares it is the policy of this state to:a.Encourage the orderly growth and development of tourism to, and within, the\u003cbr\u003estate;Page No. 2b.Promote the availability of public tourism training to increase the skills and\u003cbr\u003eproductivity of the tourism labor force and to broaden access to employment\u003cbr\u003eopportunities and the visitor industry;c.Encourage a healthy competitiveness in the visitor industry;d.Promote the availability of reliable public highways and transport services\u003cbr\u003ebetween the state's principal tourism destinations and the main tourism\u003cbr\u003egenerating markets;e.Expand off-season tourism to the state and thereby increase the productivity of\u003cbr\u003ethe accommodation sector and reduce seasonal layoffs within the visitor and\u003cbr\u003evisitor-related industries;f.Promote a sense of history in the state's young people by encouraging family\u003cbr\u003evisits to state historic sites, and promoting the preservation and restoration of\u003cbr\u003ehistoric sites, trails, buildings, and districts;g.Promote the mental, emotional, and physical well-being of the American people\u003cbr\u003eby encouraging outdoor recreational activities within the state;h.Encourage the talents and strengthen the economic independence of the\u003cbr\u003estate's residents by encouraging the preservation of traditional craft skills, the\u003cbr\u003eproduction of handicrafts and native and folk art by private artisans and crafts\u003cbr\u003epeople, and the holding of craft demonstrations;i.Encourage an optimum of satisfaction and high quality service to visitors;j.Promote a tourist environment that respects our visitors' rights as consumers;k.Afford visitors and residents the best possible conditions of public sanitation;l.Facilitate tourism to, and within, the state by developing an essential tourism\u003cbr\u003einfrastructure, providing investment incentives to tourism businesses, and\u003cbr\u003eencouraging city and county officials to plan for tourism needs and capitalize on\u003cbr\u003elocal tourism resources;m.Promote a better understanding among the state's residents of the social and\u003cbr\u003eeconomic importance of tourism through appropriate formal and informal\u003cbr\u003elearning experiences about tourism, and foster among all citizens the capacity\u003cbr\u003efor courtesy to visitors;n.Encourage the holding of conventions, trade shows, and expositions throughout\u003cbr\u003ethe state;o.Promote tourism in a manner that fosters visitors' understanding and respect\u003cbr\u003efor native and religious beliefs, customs, and ethnic traditions of the state's\u003cbr\u003eresidents;p.Monitor tourist impact on the basic human rights of the state's residents and\u003cbr\u003eensure equal access by visitors and residents to public recreational resources;q.Take measures to protect wildlife and natural resources in the preservation of\u003cbr\u003egeological, archaeological, and cultural treasures in tourist areas;r.Encourage, assist, and coordinate when possible the tourism activities of local\u003cbr\u003eand area promotional organizations; andPage No. 3s.Ensure that the tourism interest of the state is considered fully by state\u003cbr\u003eagencies and the legislative assembly in their deliberations; and harmonize to\u003cbr\u003ethe maximum extent possible, all state activities in support of tourism with the\u003cbr\u003eneeds of the general public, the political subdivisions of the state, and the visitor\u003cbr\u003eindustry.54-34.4-04.North Dakota motion picture development office - Advisory board.Repealed by S.L. 2009, ch. 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