6-611. Prohibited acts

A. A licensee shall not knowingly advertise, display, distribute, broadcast or televise, or cause or permit to be advertised, displayed, distributed, broadcast or televised, in any manner, any false, misleading or deceptive statement or representation with regard to the rates, terms or conditions for a consumer lender loan. To the extent applicable, all advertising shall comply with the advertising requirements of the truth in lending act.

B. A licensee shall not pay a fee, commission or bonus or give anything of value to any merchant, dealer, consumer or other person for the purpose of attracting applications for consumer lender loans or as consideration for referring consumer lender loan business, other than the fees permitted pursuant to the real estate settlement procedures act (12 United States Code sections 2601 through 2617), as amended, and the regulations promulgated under that act (24 Code of Federal Regulations part 3500), as amended, or to persons exempt from licensing pursuant to section 6-602 in connection with any consumer loan or consumer revolving loan that is secured by the consumer's principal residence or any home equity revolving loan.

6-611. Prohibited acts

A. A licensee shall not knowingly advertise, display, distribute, broadcast or televise, or cause or permit to be advertised, displayed, distributed, broadcast or televised, in any manner, any false, misleading or deceptive statement or representation with regard to the rates, terms or conditions for a consumer lender loan. To the extent applicable, all advertising shall comply with the advertising requirements of the truth in lending act.

B. A licensee shall not pay a fee, commission or bonus or give anything of value to any merchant, dealer, consumer or other person for the purpose of attracting applications for consumer lender loans or as consideration for referring consumer lender loan business, other than the fees permitted pursuant to the real estate settlement procedures act (12 United States Code sections 2601 through 2617), as amended, and the regulations promulgated under that act (24 Code of Federal Regulations part 3500), as amended, or to persons exempt from licensing pursuant to section 6-602 in connection with any consumer loan or consumer revolving loan that is secured by the consumer's principal residence or any home equity revolving loan.