20-444. False or deceptive advertising of
insurance or status as insurer


A. No person shall make, publish, disseminate, circulate or place before the
public, or cause, directly or indirectly, to be made, published, disseminated, circulated
or placed before the public, in a newspaper, magazine or other publication, or in the
form of a notice, circular, pamphlet, letter or poster, or over any radio or television
station, or in any other way, any advertisement, announcement, sales material or
statement containing any assertion, representation or statement with respect to the
business of insurance or with respect to any person in the conduct of his insurance
business, which is untrue, deceptive or misleading.


B. No person that is not an insurer shall assume or use any name which deceptively
infers or suggests that it is an insurer.