40-113. Consumer outreach and education


A. In order to transition to competition for electric generation service, the
commission's authority is confirmed to develop and oversee a comprehensive public
education program regarding electric generation service competition. The program may do
the following:


1. Educate retail electric customers about the changes in the electric industry.


2. Provide retail electric customers with accurate and unbiased information so that
retail electric customers may make informed choices when participating in the competitive
electric generation service market.


3. Encourage public participation in the decision making process relating to
establishing a competitive electric industry.


B. The commission may work with interested parties, including community based
consumer advocate organizations, to develop and implement an outreach and education
plan. This plan may include:


1. The dissemination of information by interactive approaches, brochures or other
written materials and mass media outlets.


2. An explanation in clear and plain language of the basic concepts of competitive
electric generation service including the following issues:


(a) The effects of competitive electric generation service on retail electric
customers and consumer programs.


(b) The basic responsibilities and risks retail electric customers assume with
competitive electric generation service.


(c) The basic criteria for selecting a retail electricity supplier or provider of
other services.


(d) Where the retail electric customer can find information on consumer protection,
customer complaints and dispute resolution programs.


(e) The resources available for additional information including a toll free
telephone number.


3. Publicized public forums conducted in several geographical areas of this state
to obtain public input and provide opportunities for exchange of questions and answers.


4. Targeted efforts to reach rural, low income, elderly, non-English speaking,
disabled, minorities and at-risk populations.