§437D-7  Rate disclosure requirements;
advertising.  (a)  Each lessor, and each officer, employee, agency, or
other representative of the lessor, who states or permits to be stated the
rental cost of a rental motor vehicle in any advertisement, shall state
conspicuously, in plain language and in conjunction with the advertised rental
cost of the vehicle, the daily rate of the applicable damage waiver, and that
the rate constitutes an additional daily charge to the lessee.



(b)  When a written advertisement, including
all print media, contains the statement of the rental cost of a vehicle, the
disclosure required by this section shall be printed in type no less than
one-third the size of the type used to print the rental cost, or twelve-point
type, whichever is larger.  When the video presentation of a television
advertisement contains the statement of the rental cost of a vehicle, the
depiction of the disclosure required by this section shall be no less than
one-third the size of the depiction of the rental cost.  When a radio
advertisement or the audio presentation of a television advertisement contains
the statement of the rental cost of the vehicle, the oral statement of the
rental cost shall be immediately accompanied by an oral statement of the
disclosure required by this section.



(c)  Except as set forth in this section, the
statement of the rental cost and the disclosure shall be equally prominent in
all respects. [L 1988, c 251, pt of §2; am L 2009, c 148, §5]