[§482P-4]  Right is exclusive for
individuals and personalities.  (a)  For individuals, except to the extent
that the individual may have transferred, assigned, or licensed a right
recognized by this chapter, the rights protected in this chapter are exclusive
to the individual, and are exclusive to the persons entitled to the rights
under section 482P-3 for a period of seventy years after the death of the
individual, including to the extent that the persons entitled to the rights
under section 482P-3 may have transferred, assigned, or licensed these rights
to others.



(b)  For personalities, except to the extent
that the personality may have transferred, assigned, or licensed a right
recognized by this chapter, the rights protected in this chapter are exclusive
to the personality, and are exclusive to the persons entitled to the rights
under section 482P-3 for a period of seventy years after the death of the
personality, including to the extent that the persons entitled to the rights
under section 482P-3 may have transferred, assigned, or licensed the rights to
others.



(c)  The rights granted in this chapter may be
exercised by a personal representative, attorney-in-fact, parent of a minor
child, or guardian, or as authorized by a court of competent jurisdiction.  The
terms "personal representative", "attorney-in-fact", and
"guardian" shall have the same meanings as in chapter 560. [L Sp
2009, c 28, pt of §2]