PART III. ADVERTISING

 

[§431E-21]  Advertising.  (a)  A brokeror provider licensed pursuant to this chapter may conduct or participate inadvertisements within this State.  Such advertisements shall comply with alladvertising and marketing laws or rules adopted by the commissioner that areapplicable to life insurers or to brokers and providers licensed pursuant tothis chapter.

(b)  Advertisements shall be accurate,truthful, and not misleading in fact or by implication.

(c)  No person or trust shall:

(1)  Directly or indirectly market, advertise,solicit, or otherwise promote the purchase of a policy for the sole purpose ofor with an emphasis on settling the policy; or

(2)  Use the words "free", "no cost",or words of similar import in the marketing, advertising, soliciting, orotherwise promoting of the purchase of a policy. [L 2008, c 177, pt of §1]