§431:3-202  Insurer's name.  (a)  Everyinsurer shall conduct its business in its own legal name.

(b)  No insurer shall assume or use a namedeceptively similar to that of any other authorized insurer, nor which tends todeceive or mislead as to the type of organization of the insurer.

(c)  When a foreign or alien insurer authorizedto do business in this State wants to change the name under which itscertificate of authority is issued, the insurer shall file a request for namechange with the commissioner at least thirty days prior to the effective dateof the name change.  If within the thirty-day period the commissioner finds thename change request does not meet the requirements of this chapter or of thecorporation laws of this State, the commissioner shall send to the insurerwritten notice of disapproval of the request specifying in what respect theproposed name change fails to meet the requirements of this chapter or thecorporation laws of this State and stating that the name change shall not becomeeffective. [L 1987, c 347, pt of §2; am L 1988, c 363, §2(2)]