CHAPTER 2. ADVERTISING

IC 7.1-5-2
    Chapter 2. Advertising

IC 7.1-5-2-1
Repealed
    (Repealed by P.L.58-1984, SEC.6.)

IC 7.1-5-2-2
Advertising of proof, amount, or percentage of alcohol in beer,wine, or liquor
    Sec. 2. It is unlawful for a person to advertise the proof or theamount or percentage of alcohol in beer or wine. It is lawful for aperson to advertise the proof or the amount or percentage of alcoholin liquor.
(Formerly: Acts 1973, P.L.55, SEC.1.) As amended by P.L.78-1986,SEC.7.

IC 7.1-5-2-3
Signs regulated
    Sec. 3. Signs Regulated. It is unlawful for the holder of a retailer'sor dealer's permit of any type to display, keep, have, or maintain, asign, advertisement, poster or design, obstruction to view, device orequipment contrary to the provisions of this title, or to a rule orregulation of the commission, in, about, or in connection with hisbusiness authorized by his permit.
(Formerly: Acts 1973, P.L.55, SEC.1.)

IC 7.1-5-2-4
Gift of outside sign prohibited
    Sec. 4. Gift of Outside Sign Prohibited. It is unlawful for amanufacturer of alcoholic beverages or other permittee authorized tosell and deliver alcoholic beverages to give, supply, furnish, or grant,to the holder of a retailer's or dealer's permit a sign, poster, oradvertisement for use, or intended to be used, outside of or on theexterior of the licensed premises or on a building situated on thelicensed premises or in connection with them, or on premisesadjacent to the licensed premises. It is unlawful, also, for a retail ordealer permittee to receive or accept, or to display or permit to bedisplayed, a sign, poster, or advertisement given in violation of thissection.
(Formerly: Acts 1973, P.L.55, SEC.1.)

IC 7.1-5-2-5
Repealed
    (Repealed by P.L.57-1984, SEC.15.)

IC 7.1-5-2-6
Penalty
    Sec. 6. A person who violates section 4 of this chapter commitsa Class C infraction. Each day during which a violation of that

section continues is a separate infraction.
(Formerly: Acts 1973, P.L.55, SEC.1.) As amended by Acts 1978,P.L.2, SEC.707; P.L.57-1984, SEC.14.

IC 7.1-5-2-7
Limitation on brand name advertising near certain premises;temporary banners permitted for sporting events, festivals, andholidays
    Sec. 7. (a) The term "premises" as used in this subsection does notinclude:
        (1) a facility (as defined in IC 7.1-2-3-16.5); or
        (2) a horse track to which IC 7.1-3-17.7 applies.
A primary source of supply, wholesaler, or salesman of alcoholicbeverages, or the agent or representative of a primary source ofsupply, wholesaler, or salesman of alcoholic beverages may notdirectly or indirectly place, display, or maintain or cause to beplaced, displayed, or maintained a sign advertising alcoholicbeverages by brand name within two hundred (200) feet of apremises having a retailer or dealer permit to sell alcoholicbeverages. The distance must be determined by measuring betweenthe nearest point on the licensed premises to the nearest point of thesign.
    (b) A sign advertising alcoholic beverages by brand name may notindicate by arrows, hands, or other similar devices a particularretailer or dealer premises.
    (c) Notwithstanding subsection (a), a primary source of supply,wholesaler, or salesman of alcoholic beverages, or the agent orrepresentative of a primary source of supply, wholesaler, or salesmanof alcoholic beverages may place, display, maintain or cause to beplaced, displayed, or maintained temporary banners or pennantsadvertising alcoholic beverages by brand name on or within twohundred (200) feet of a retailer or dealer premises if the banners orpennants commemorate a sporting event, festival, or holiday held inIndiana. The banners or pennants may be displayed under thissubsection beginning twenty-one (21) days before the sporting event,festival, or holiday and ending five (5) days after the close of thesporting event, festival, or holiday.
As added by P.L.106-1995, SEC.17.