56:7-28.Ā  Determination of cost to retailer or cost to wholesaler; evidence
a.Ā  In determiningĀ  "cost to the retailer"Ā  andĀ  "cost to the wholesaler" the Director or a court shall receive and consider as bearing on the bona fidesĀ  of such cost, evidence tending to show that any person complained against underĀ  any of the provisions of this act purchased cigarettes, with respect to theĀ  sale of which complaint is made, at a fictitious price, or upon terms, or inĀ  such a manner, or under such invoices, as to conceal the true cost, discountsĀ  or terms of purchase, and shall also receive and consider as bearing on theĀ  bona fides of such cost, evidence of the normal, customary and prevailing termsĀ  and discounts in connection with other sales of a similar nature in the tradeĀ  area or State.

b.Ā  Merchandise given gratis or payment made to a retailer or wholesaler byĀ  the manufacturer thereof for display, or advertising, or promotion purposes, orĀ  otherwise, shall not be considered in determining the cost of cigarettes to theĀ  retailer or wholesaler.

L.1952, c. 247, p. 828, s. 11.