Section 7--303. Diversion; Reconsignment; Change of Instructions. (1)  Unless  the  bill  of  lading otherwise provides, the carrier may  deliver the goods to a person or destination other than that  stated  in  the bill or may otherwise dispose of the goods on instructions from (a) the holder of a negotiable bill; or (b) the consignor  on  a  non-negotiable  bill  notwithstanding contrary instructions from the consignee; or (c) the consignee on a non-negotiable  bill  in  the  absence  of contrary  instructions  from the consignor, if the goods have arrived at the billed destination or if the consignee  is  in possession of the bill; or (d) the  consignee  on a non-negotiable bill if he is entitled as against the consignor to dispose of them. (2) Unless such instructions are noted on a negotiable bill of lading,  a person to whom the  bill  is  duly  negotiated  can  hold  the  bailee  according to the original terms.