Ā§18B‑105.Ā  Advertising.

(a) General Rule. Ā– Noperson shall advertise alcoholic beverages in this State except in compliancewith the rules of the Commission.

(b) Rule‑makingAuthority. Ā– The Commission shall have the authority to adopt rules to:

(1) Prohibit or regulateadvertising of alcoholic beverages by permittees in newspapers, pamphlets, andother print media;

(2) Prohibit or regulateadvertising by on‑premises permittees of brands or prices of alcoholicbeverages via newspapers, radio, television, and other mass media;

(3) Prohibit deceptiveor misleading advertising of alcoholic beverages;

(4) Require alladvertisements of alcoholic beverages to disclose fully the identity of theadvertiser and of the product being advertised;

(5) Prohibit advertisementsof alcoholic beverages on the premises of a permittee, or regulate the size,number, and appearance of those advertisements;

(6) Prohibit or regulateadvertisement of prices of alcoholic beverages on the premises of a permittee;

(7) Prohibit or regulatealcoholic beverage advertisements on billboards;

(8) Prohibit alcoholicbeverage advertisements on outdoor signs, or regulate the nature, size, number,and appearance of those advertisements;

(9) Prohibit or regulateadvertising of alcoholic beverages by mail;

(10) Prohibit or regulatecontests, games, or other promotions which serve or tend to serve asadvertisement for a specificĀ  brand or brands of alcoholic beverages; and

(11) Prohibit or regulateany advertising of alcoholic beveragesĀ  which is contrary to the publicinterest. (1923, c. 1, s. 3; C.S., s. 3411(c); 1933, cc. 216,229; 1945, c. 903, s. 1; 1947, c. 1098, ss. 2, 3; 1957, c. 1048; 1963, c. 426,s. 10; c. 460, s. 1; 1971, c. 872, s. 1; 1981, c. 412, s. 2.)